The Network Marketing Industry is littered with so many experts
who believe they have the greatest idea since the invention of the
Internet in assisting you in building your business to the next level.
While it is true that there are a lot of people you can learn from right
now on how to advertise and build your business, this can be a good and
a bad thing at the same time. When you start off building your
business, you definitely need some assistance.
However, any newbie
business person will not want to listen to 50 different people for
coaching and will not want to start 20 different advertising campaigns
to build their business. This may not only mean failure for them but
also, this person is more than likely to quit because of frustration. I
know this very well because this is what happened to me. I was listening
to 5 people, reading all of their material, buying their courses and
trying to build my business with 5 different marketing avenues. This was
so frustrating and was such a headache that I eventually quit working
on my network marketing business and all I was doing was learning the
marketing industry.
Marketing is the key to building long-term
residual income however, problems arises when all you do is focus on
marketing alone; your network marketing business stops growing. Isn't is
supposed to be the opposite? If I am doing more marketing, shouldn't my
network marketing business also grow? This will only be the case when
one marketing channel is proven to work. An effective business developer
should not be distracted with the endless marketing channels out there.
One that works at times, is more than enough.
So what do you do
about all of the marketing channels available for your network marketing
business? The answer is simple: Focus on one. If you focus on one
channel until you are generating leads for your business then you know
you have the right copy, mindset, and your marketing is working. It is
important to find a person whom you connect with; and you will need to
listen to everything they have to say, when finding a person to coach
you in building your business. You must follow someone who has generated
success in their business and listen to everything they have to say.
Likewise it is also important to buy their training material and put
what you learn from it into action. If you are following more than one
person, you will become distracted and may get off track.
This
person you are going to follow, must have the knowledge to help you
build your business. Every year, look back on your situation and
determine how the past year has been. By your evaluation you will have
to decide if you need to change who your mentor is and make other
necessary changes. The general rule I have put into place is to follow
one person per year only. I decided so after I got lost and distracted
by following 5 people for six months.
Don't get me wrong, I learn a
lot from all these mentors, but that was all I was doing, learning and
not taking the needed action. The only way you make money at building
your network marketing business is to take action at the skills you are
learning and by purchasing right the training material. When it comes to
training material, only buy what you are going to use and put this into
action right away. I created a problem for myself when I was purchased
every training material there is in the market would listen to it but
would do absolutely nothing with the material. After all, I was trying
to take in too much information that any person can handle at any one
time.
This is the most important aspect to building a network
marketing business, learn from one successful person per year, choose
one marketing stream until you are generating leads, and put into action
what you are learning everyday and your business will grow.