Saturday, September 1, 2012

Does information get lost through too many channels?

Anyone who ever planned a conference must know how challenging it is to pick up a half-planned conference from a colleague or, on the flip side, how distressing it is to hand over an unfinished conference to someone else to complete. The fact is that any conference or business meeting requires a great deal of attention to ensure that the final product runs smoothly without any hiccups.

Now, you have to ask yourself the question: Is it conducive to the success of your conference, management training or meeting to hand information over through more than one channel?

When the client acquires the service of a booking agent to help source a management training centre, the venue representative is often left to liaise with the agent regarding the confirmation, contract and final details of the event. The agent is, therefore, the middleman and both the client and the venue representative heavily rely on the information being passed through that agent. It is a question of efficiency on behalf of the agent, the agent's understanding of the client's objectives and the ability to relate that information to the venue representative.

Purpose built management training centres benefit from the industry specific experience of their staff. The typical Events Manager or Conference Coordinator at a venue would need operational background to qualify for a position in a planning role. When you make a booking directly with the venue, therefore, the information is given to the person who will not only plan the event, but also understand the logistics around the venue and can advise you on the best use of the facilities, ultimately contributing to the success of the event.


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